You've gotta check out Ben McConnell and Jackie Huba's new book "Citizen Marketers"
If you came and saw me on the tour or at WPPI last year you'll remember this "Word-of-Mouth" and "Word-of-Mouse" slide.
It's from McConnell and Huba's 1st book "Creating Customer Evangelists" and It's in every presenation I give because I believe understanding this new way of marketing is what will determine your success - especially in our industry!
So if you're looking for Christmas presents pick up both copies for someone and they'll thank you!
In their new book and on their blog they talk a lot about social media and how it relates to the spreading of ideas and how everything is becoming democritized. It's crazy cool to think about this stuff and to realize that we're at the beginning of a whole new world of media and marketing.
They talk about the "F's" of social media networks and that's where I got the title of the post from. You can go to their blog to learn more.