It's my belief that marketing should focus on validating the purchasing decisions of current customers rather than simply trying to reach new (potential) customers.
Great example below from a bride who paid over $15,000 to have me at her wedding. A couple of days after her wedding I put a slideshow on my blog and 1000's of people saw it. One of them apparently stopped her at the gym in NY. Now that's "Hands-Free" (Validation) Marketing at it's best!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHgrDmpjFM4HWrhJkCCHA_iSW3YogIyrowU1pANUugSnznfkrFCnh7Mk_8iKyGVV93FWJCQNuOT0UpMDqBOb2AHjWmmUmeJvvYhzB8ruNYKnQN32EVSUAEBXJMTRw-82tuiWEq-Q/s400/bride_validation-1.jpg)
Here's one page from the workbook that we'll be going through at my first ever workshop later this year. Stay tuned because I'll post it here first!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDDcsH1dcC5RYCo4BOf8z0e_be3v78vabdABfp31W_wgz-7uEmZtcV0IWM9zBVdoO1s1cP3EBYnXhYU7R2kQXPum7PNE3k-ImlNLl__EXFqJq2Fw3Njvj5FbbV3lkrCnr6iuF8Dw/s400/validation_marketing.jpg)
2 comments:
That's awesome.
dj...you HAVE to let me know more about this alleged workshop you speak of!!! maybe i can start saving now :)
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