Friday, May 04, 2007


I like this song from Avril...this isn't a real video of it but since the band didn't make a video the fans make them themselves and they are called Mashups. In the WOM world it's further evidence that our brands are being created by our supporters and as long as we allow them to they will create content and marketing for us without us doing anything. It's a great example of "hands-free" marketing.

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