I'm delayed in Santa Barbara right now because there is too much fog in Phoenix...that's weird...but i'm just finishing up this sweet book by Ben McConnell and Jackie Huba called Citizen Marketers.
I was reading about how people used to be able to buy their way to success and growth through advertising but this is no longer the case.
Realness and authenticity are now requirements for every business and I think it's dangerous to focus on exposure and growth without establishing a way to personalize your business.
Also...* small rant from me*
...I've been on dozens of websites in the last week without a picture in the bio. I can't stress the importance of having a nice friendly photo of yourself in the bio section (put a photo on the forum too!).
I've also been on hundreds of sites where the bio was more of a resume than a way for the client to connect or relate with the photographer. Think about the purpose of everthing you do...what is the end goal? Will your current system deliver that? If not - change it.