Whenever I travel I read more than usual so I have this stack of books that I'm reading right now, but this book just came in.
Creating Customer Evangelists
..and I can already tell that it's gonna be awesome! I'm becoming obsessed with this word of mouth phenomenon that is completely overpowering the traditional (aka. old school) ways of marketing like print/radio/tv advertising and mailings. There are so many ways we can get our name out now and it's really incredible to think about the power we have right at our fingertips!
Just today I was on the phone with a company that handles my international medical insurance, because I might have a fun trip coming up, and I was chatting with a lady who was handling some of the payment stuff and I just mentioned that I was a photographer and she said "Oh yea! I was just on your website." I've never even talked to this lady before in my life! It's wild and I'm slowly getting a grasp on how this stuff works!