I just arrived down in LA for a wedding tomorrow and I've been totally fried this week so I did something I never do - I turned on the idiot box (TV) :) ...and being the true teenage girl that I am I flipped on the Tyra Banks show and Tyler Perry was on there and he talked a lot about faith and the importance of giving and he just seemed like a really solid guy. Then I saw that they incorporated Krispy Kreme! Yea!
Now ya'll know that I love Krispy Kremes and did you know that they're a company that doesn't advertise. They concentrate on Word-of-Mouth as well as giving away free hot samples of their sweet doughnuts and have been one of the fastest growing companies because of it.
And it reminded me that just before I left I got an awesome surprise from Sarah Barlow and it was this autographed poster with her amazing pictures in it.
Now I know most of you think that I love the BarlowGirls because they're the hottest band out there, and that's true, but I also really respect the business that they run and how they've taken advantage of the power of sharing to promote the most powerful type of marketing - Word-of-Mouth. Here's a post I just read on the Pictage forum and I get dozens of emails saying the same thing and it's so fun to hear that others think they rock as much as I do so if you became a BarlowGirl fan, or any of the other artists on my site, after hearing them on my slideshows send me an email and let me know!
So when I turned on the TV I didn't know I was gonna get a lesson on Word-of-Mouth marketing but it seems the recipe for success is to be sweet - hot- and to share!