Tuesday, March 18, 2008
For opening night this year at WPPI they named 12 of us "Young Guns" and they joined together two ballrooms to fit 2500 people and then gave us each a few minutes to share some tips with the group.
Skip Cohen, who's in charge of WPPI, sat us all down and said that there is ONE reason we were invited to give this presentation. It wasn't because we were the best photographers, or the best business people, he said it was because we were unique, different and we didn't let ourselves blend in to the masses. Wow. It's a scary thing thinking about an industry like ours and how important it is to stand apart and to be different. It's easy to be the same but we need to fight that urge because in the long run it will really hurt us.
Everyone shared some great ideas and I talked about how important it is to have a unique website. Our websites are often the only interaction potential clients will ever have with us and I've seen too many photographers become commodities and have to lower their prices because they adopted a website that looked just like somebody elses.
Checkout this fun little video Paul put together from the night. I'll be posting the audio content from this as well as from my platform presentation on the Freedom Club.
CLICK HERE for the video!
Here are some more pics!