Branding and Networking have become kind of buzz words in our industry and people have gotten a bad taste in their mouth when they hear them. We've seen photographers focus completely on their "brand" and deliver a crap product or forget about their business and then had everything collapse around them.
We've also seen the idea of "Networking" get the rap of being a means to a (selfish) end. These quotes set it straight.
The best brands never start out with the intent of building a great brand. They FOCUS on building a great - and profitable- product or service and an organization that can sustain it.
- Scott Bedbury
Definition of Networking = "Discovering what you can do for someone else"
- Darcy Rezac (The Frog and the Prince)