Saturday, March 29, 2008

Two Great Quotes

Branding and Networking have become kind of buzz words in our industry and people have gotten a bad taste in their mouth when they hear them. We've seen photographers focus completely on their "brand" and deliver a crap product or forget about their business and then had everything collapse around them.

We've also seen the idea of "Networking" get the rap of being a means to a (selfish) end. These quotes set it straight.

The best brands never start out with the intent of building a great brand. They FOCUS on building a great - and profitable- product or service and an organization that can sustain it.
- Scott Bedbury

Definition of Networking = "Discovering what you can do for someone else"
- Darcy Rezac (The Frog and the Prince)

10 comments:

TomH said...

Now I understand "branding", and I have been doing it all along. And that is the best definition of "networking" I have seen. It is always so simple, but yet we always try to complicate it.

Thanks again DJ,
Tom Holmes

AHS Photography said...

Great post! Especially the second one!

Armin de Fiesta said...

So true! One can't have a good brand w/o a good product to back it up. All-show & no-go won't last. That's some great insight into networking.

andrĂ¡s said...

this is the best post i've read for a long time.

very well said DJ!

Ginger Murray said...

Those quotes are great. Both so true.

I do think it is important that business owners recognize their strong AND weak areas so they can divide their time and money accordingly. But just like finding balance in other areas of life, that is often easier said than done! I wish there were 12 hours more in a day!

KENT said...

Brilliantly awesome post DJ.

theshotshot. said...

gives new meaning to tim sander's "your network is your net-worth".

pretty cool.

Enoch said...

Great post... this is something that I've been truly focusing on the last couple months...

Andrejka said...

I love this quote about networking!!! It's perfect!

Thanks,
Andrejka

Brittany Leigh said...

Deej!!! are the rumors true!? how incredibly awesome!!!