Thursday, April 20, 2006

Creating Freedom for Photographers



"The Purpose of your life is not to serve your business - but the purpose of your business is to serve your life."

Michael Gerber
The E-Myth Revisited



My goal over the next year is going to be to share with everyone how I got my life back through a "Hands-free" marketing system and a "Hand-free" post workflow. My first two years I would spend lots of time meeting with clients trying to persuade them to hire me as their wedding photographer and it was really hard work. Then after the wedding I would spend 7 - 10 days editing through large jpeg files for every wedding.

Then I started to realize the power of people and that the best way to market myself and promote what I do was through other people's mouth instead of my own. I also made the switch to RAW files and got a better workflow down to 3 or 4 days and then last year Tim helped me get that down to a day or two which was awesome and now I can download, backup and edit a complete wedding with less than 4 hours of work. Over the next couple of months I'll be making a tour to 20-30 cities explaining this philosphy of using your business to create freedom for your life.

I'm working with my friends at Pictage to make this happen and it's so encouraging to see a company like Pictage continue to invest in the wedding community and provide a means for us to learn and grow with each other.

Stay tuned for more details. :)

19 comments:

Garrett Nudd Photography said...

Thats wonderful! I ordered this book through Amazon a couple of months ago (used) and I'm still waiting on it :( I have heard stellar reviews on it :) Good for you DJ in spreading the knowledge.

Garrett Nudd Photography said...

That was me....JOY

OpenSourcePhoto said...

That's great! They should have it at Borders too so if it doesn't show up today go buy it and give the other copy to a friend when it shows up.

shanesniderphotography said...

Hey DJ,

Make sure you add Raleigh, NC to the list!!!

Shane

OpenSourcePhoto said...

Hey Shane! You bet! Sorry we weren't able to touch base last week. Vegas was pretty rushed but I'm excited to see the article.

Mark Miller said...

Sounds like I should make a trip across the Atlantic!!

lauramkelley said...

Where did you post the places you would be visiting? I would love to learn more because the first part of your story explains my life right now and I sure would love to decrease the workflow and enjoy my life a bit more. Thanks for helping all the photographers to guide them to a better life. You are a kind heart.
Laura

Patrick Gonzales said...

Another book to add to my must read list. I'm still reading the last book you recommended. I hope your tour comes through Colorado.

Patrick

Jasmine said...

Deej, if you're touring LA, you better know that you'll have a fan club waiting for you...and we'll all be wearing our OSP t-shirts! :)

Anita Matejka said...

That sounds amazing! You have such a sharing spirit ... I'll have to look into that book. Thanks for sharing!

Shyla said...

How funny... I just borrowed this book from Mike last night, then I log on here and BAM..there it is!! :)

Liana said...

can't wait! so Deeje, when are you gonna come teach us to be "hands-free and HAPPY" just like you??

okay, bad editing joke.... I regress...

(at least us SEast-ers will appreciate ;))

Garrett Nudd Photography said...

HECK YEAH!! re: Liana
I miss you guys!!!!

PhotoJoe said...

Audible.com has the audio version. I'm ordering today!

Sarah Barlow said...

So excited!!! You're amazing:)

MelissaCarl said...

So does this mean you can't make it up to Canada in June? :(

ron henry said...

I love this book- I have it on my Ipod.

ron henry said...

I love this book- I have it on my Ipod.

brooke shepard said...

I just finished reading this book! It has given me a new insight on my business and where it needs to go! I would be very intersted in learning more on what you have to say about it. Where are the siminars going to be. Please let me know.

Brooke