tag:blogger.com,1999:blog-13946500.post8413275361999138053..comments2023-11-08T02:34:03.106-08:00Comments on The Latest with David Jay: How to kill your business - FAST|| davidjay ||http://www.blogger.com/profile/11433140031146732831noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-13946500.post-31268294675832365832007-06-18T19:38:00.000-07:002007-06-18T19:38:00.000-07:00This post comes in the nick of time...I was thinki...This post comes in the nick of time...<BR/>I was thinking about putting an ad in...<BR/>But I was also thinking about ShowIt...hmm... :)<BR/><BR/>I was thinking about those things a lot, since I'm new to the business and started a year ago in August...<BR/>Thanks everyone!Ginger Murrayhttps://www.blogger.com/profile/16907862737523083352noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-62910304389998237102007-06-18T14:10:00.000-07:002007-06-18T14:10:00.000-07:00I agree. I think for start up, it would be a very ...I agree. I think for start up, it would be a very bad move if you continually throw a huge budget into advertising (be it, magazine, google / sponsored link etc) when your online portfolio just doesn't stand out (i.e.: your brand image, your portfolio, what you wrote on your website, the web design itself etc..). Being able to differentiate is extremely important. Before going into the battlefield, you will have to make sure you are armed with good weapons.. that's how i see it. Otherwise, you will die in no time with advertising.<BR/>I still think zero-cost marketing is best for startup (i.e.: blog, newsletter, slideshows, referrals, networking, branding, forums)...go slow and self evaluate often. There are so much you could do nowadays without spending money. Aware who you are and what makes your works different, that is most important.<BR/><BR/>Magazine ads never work for me too. Referral and newsletter did.Anonymoushttps://www.blogger.com/profile/02176973555093837622noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-29932308840478687992007-06-18T13:54:00.000-07:002007-06-18T13:54:00.000-07:00Business plans (especially in our industry) aren't...Business plans (especially in our industry) aren't even overrated anymore because most people, especially in this rapidly changing world, have realized that they are almost useless...planning on the other hand is very important. :)<BR/><BR/>I certainly don't mean any disrepect to anyone but I do think it's a new world and their are new rules now.|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-84721168290525584402007-06-18T12:26:00.000-07:002007-06-18T12:26:00.000-07:00This comment has been removed by the author.Daniel J. Watkinshttps://www.blogger.com/profile/12130605072424863406noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-25299976419729750982007-06-18T08:42:00.000-07:002007-06-18T08:42:00.000-07:00Nick - stoked to here your success with the slides...Nick - stoked to here your success with the slideshows! That's awesome! ...and think of the ROI on that compared to the adds. <BR/><BR/>I also agree optimizing your website and creating a site that is easily updatable and unique is gonna be a MUST HAVE in this next era. Our websites have really become "US" and so this is an area I think photographers should focus their time and energy on and create something that shows their creativity.|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-55634854333400875602007-06-18T08:37:00.000-07:002007-06-18T08:37:00.000-07:00Oh - so Dan is suggesting advertising in google an...Oh - so Dan is suggesting advertising in google and the wedding channel? I don't recommend it. :) I don't think any of my brides have ever mentioned anything about the wedding channel so they're not really on my radar nor have they ever been.<BR/><BR/>I do have a marketing plan that I talk about at my presentations and I'll also be providing it on the get-free.com site soon. :)|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-37177288353677806122007-06-18T08:34:00.000-07:002007-06-18T08:34:00.000-07:00Search Engine Optimisation is the best money you c...Search Engine Optimisation is the best money you can spend imo (if you cant do the SEO yourself) and adwords.<BR/><BR/>Considering theres lots of established photography businesses in the same area where I live I have found it very easy to get to the top for the search terms I have targeted by learning SEO myself, theres some pretty websites out there but if your not on the first page of google when your first starting out your missing out on a ton of business, it becomes less important when people are referring you but to start with you need some clients.<BR/><BR/>I agree with DJ's philosophy that 100% referal business should be the long term goal but SEO (and adwords whilst your climbing the rankings) is a great way to get started imo, that and an attractive price will get you a lot of enquiries and then its upto you to sell yourself to the people that enquire.<BR/><BR/>Thats certainly worked for us anyway from starting out the middle of last year we have 25 bookings for this year and about 13 so far for 2008.<BR/><BR/>The crazy thing is getting referals from brides before you have even shot their wedding! :-)<BR/><BR/>Then when you start shooting the weddings throwing a Showit Web Slideshow together on the day and getting stuff on the blog straight after really works .. weve already had more bookings from the 5 weddings we have shot so far this year.Nickhttps://www.blogger.com/profile/14982602207377788995noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-80226762839730130802007-06-18T07:21:00.000-07:002007-06-18T07:21:00.000-07:00Jenni is the founder of weddingchannel.com DJ.so, ...Jenni is the founder of weddingchannel.com DJ.<BR/><BR/>so, rather than say <BR/>dont do print...what would you suggest? do you have 2 or 4 or 10 point plan for someone literally just starting up to do? how would you suggest someone wanting to go from $0 to $50,000 to $150,000 (random numbers here) without spending money on print ads...can you lay that out?Toronto Wedding&Portrait Photographer, Andreas.https://www.blogger.com/profile/02461075641305601963noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-17853684095496524552007-06-17T22:38:00.000-07:002007-06-17T22:38:00.000-07:00In wedding photography where I'd guess 80 and mayb...In wedding photography where I'd guess 80 and maybe even upwards of 90%+ of our jobs are gained through word of mouth referrals we need to focus on what's effective and not bother with the old ways that cost TONS and aren't worth the time, effort, and SIGNIFICANT costs involved. <BR/><BR/>p.s. I've never heard of your friend Jenny but I wish her the best with those brides who search out photographers on google. ;)|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-90846992958170252492007-06-17T20:11:00.000-07:002007-06-17T20:11:00.000-07:00This comment has been removed by the author.Daniel J. Watkinshttps://www.blogger.com/profile/12130605072424863406noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-26727000412972031012007-06-17T20:09:00.000-07:002007-06-17T20:09:00.000-07:00I agree, yet I disagree. I've been doing this five...I agree, yet I disagree. I've been doing this five years now, and I run half page ads in the magazines up in Toronto. Why? Because it keeps your name out there to other vendors. Yes, I also do promotion within a group of vendors that I work with, but I don't spend more than a certain % each year on print ads. I agree, and know that it's a "waste of money" - one ad I ran had it's own domain name on the ad, and in one year I only got..ready?...59 visits to that specific domain.<BR/>As a start up, meaning, your first season, I would say blast out a fantastic looking FULL PAGE AD. Hire a PRO to design it, and make it amazing. You have to start your business somehow, and if you have your name in print, online, and use word of mouth promotion as well..well, that's just marketing 101, they see or hear your name 3 times and they remember it.<BR/>Don't knock the print ads, just don't blow your budget on it. I set 5% on print advertising per year..that's it.Toronto Wedding&Portrait Photographer, Andreas.https://www.blogger.com/profile/02461075641305601963noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-19175818553800577852007-06-17T11:23:00.000-07:002007-06-17T11:23:00.000-07:00DJ,What do you think about web adds. How do you pi...DJ,<BR/>What do you think about web adds. How do you pick the right sites to get on? I'm thinking about putting some money in to some web adds. Being in my first year how much money should I be putting in to online ads in my first year?Anonymoushttps://www.blogger.com/profile/08865349659355408298noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-69829062917675915222007-06-17T10:05:00.000-07:002007-06-17T10:05:00.000-07:00Totally agree that expensive ads/magazine ads woul...Totally agree that expensive ads/magazine ads would largely be a mistake at the beginning.<BR/><BR/>At the same time, had I not done some well placed/inexpensive online ads my first year, I would have ended up shooting only 5 weddings my first year and having to find a full-time job "on the side" to live on.<BR/><BR/>I am VERY thankful for the advertising I did and the network I've now been able to grow out of the weddings I was able to gain from some careful advertising.<BR/><BR/>Multiple times I've looked into magazine ads ranging from 1-3k and each time have realized that would be a mistake for my business right now.Tim Halberghttps://www.blogger.com/profile/08430987724548632108noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-62773919691929572482007-06-17T08:33:00.000-07:002007-06-17T08:33:00.000-07:00Read the post Dan :) Is Mike Colon a startup? Does...Read the post Dan :) Is Mike Colon a startup? Does he advertise in there to try and book weddings? <BR/><BR/>Nowdays trying to do what Mike did with advertising 7 years ago won't have the same result. The world has changed.|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-45460863889159436812007-06-17T07:28:00.000-07:002007-06-17T07:28:00.000-07:00This comment has been removed by the author.Daniel J. Watkinshttps://www.blogger.com/profile/12130605072424863406noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-29483266121399373732007-06-17T07:19:00.000-07:002007-06-17T07:19:00.000-07:00Yes, I wish I would have known this earlier. I ju...Yes, I wish I would have known this earlier. I just maxed out my business card on print advertising and now I am fighting to book weddings with what I have left. You have been pointing me in the right direction DJ. Thanks.<BR/><BR/>Hey, if you get chosen to be published in a magazine is it necessary for you to advertise with that magazine? I am having my first wedding published next week in KC Weddings Magazine and I was thinking of pulling the ad earlier but left it cause they chose my wedding to be published.<BR/><BR/>Thanks for always sharing DJ!<BR/><BR/>Kevin Keith<BR/>www.kevinkeithweddings.comKevin Keithhttps://www.blogger.com/profile/13243269450517366989noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-548536573104607432007-06-16T22:39:00.000-07:002007-06-16T22:39:00.000-07:00Running ads is like decorating with advertising. ...Running ads is like decorating with advertising. Funny I am!Gary Fong, Authorhttps://www.blogger.com/profile/09111576817977991589noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-53327764452006951962007-06-16T21:35:00.000-07:002007-06-16T21:35:00.000-07:00I run full page ads in magazines and it is A COMPL...I run full page ads in magazines and it is A COMPLETE WASTE OF MONEY. I do it just because I don't know we have an ad budget so we spend it there and to keep our name out - but - we get such little response that I've decided to do REALLY stupid silly ads showing my customers using my products with no sales pitch at all.<BR/><BR/>I'm getting an amazing response from that approach - which is hilarious because I went to the silly ad because I gave up on ads.Gary Fong, Authorhttps://www.blogger.com/profile/09111576817977991589noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-12944185888093540332007-06-16T18:49:00.000-07:002007-06-16T18:49:00.000-07:00SEO + SEO then when you start shooting weddings bl...SEO + SEO then when you start shooting weddings blog the hell out of em, show it fast em (i am collecting shots of people going WOW! and ohhhh at our weddings) and at each wedding you shoot deliver more than you were originally booked to shoot and also make sure your current price is higher now than when you were originally booked for the wedding your shooting .... thats our main startup pricipals in a nutshell anyway :)Nickhttps://www.blogger.com/profile/14982602207377788995noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-10375089569966284852007-06-16T16:17:00.000-07:002007-06-16T16:17:00.000-07:00Right on DJ!I have said for years that print adver...Right on DJ!<BR/><BR/>I have said for years that print advertising is just not the way to go, especially for people just starting out in the industry. Spend that money on taking care of existing clients and coming up with something that will set you apart from the competition. The first wedding I shot in LA I brought along a couple extra people to print small albums at the actual event. I gave those to the mom's and the bride before leaving the reception. That one gesture that they did not expect has spawned 6 referral wedding since. Surprise your clients and start the BUZZ!Jhttps://www.blogger.com/profile/04264571232098480003noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-19971220648112734642007-06-16T15:00:00.000-07:002007-06-16T15:00:00.000-07:00Great post DJ! We are finding WOM to be the deal,...Great post DJ! We are finding WOM to be the deal, you just have to keep at it. From meeting people to blog posts of pictures and slideshows to leaving business cards where potential clients can find them is starting to pay off! We have wedding pictures which will soon be displayed with business cards in a bridal shop and a potential featured wedding in a local lifestyles magazine! Go WOM!Mikehttps://www.blogger.com/profile/01915707989637431775noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-19605587570977845062007-06-16T14:58:00.000-07:002007-06-16T14:58:00.000-07:00I think I found this website a little late. Anyon...I think I found this website a little late. Anyone mind pointing me in the right direction? Thanks in advance!Detra, Matt 19:26https://www.blogger.com/profile/03380798377831168690noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-28173212921496561072007-06-16T13:10:00.000-07:002007-06-16T13:10:00.000-07:00I completely agree DJ. I'd rather spend the money ...I completely agree DJ. I'd rather spend the money on my existing clients. Take them out to dinner, (they are friends my now)...makin sure they continue the rave!<BR/><BR/>I started out the right way, thanks to you! So glad your awesome enough to share how you became successful. I cant tell you how much that helps! <BR/><BR/>Thank you!Nicholaus Haskinshttps://www.blogger.com/profile/06466501262197295346noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-56142231956366655722007-06-16T11:55:00.000-07:002007-06-16T11:55:00.000-07:00Right on guys! I'm stoked to see you guys doing yo...Right on guys! I'm stoked to see you guys doing your research and seeing what's effective today!|| davidjay ||https://www.blogger.com/profile/11433140031146732831noreply@blogger.comtag:blogger.com,1999:blog-13946500.post-70430887514787842552007-06-16T11:37:00.000-07:002007-06-16T11:37:00.000-07:00DJ-Thanks so much for sharing this you are so righ...DJ-Thanks so much for sharing this you are so right on... I have been tracking this for awhile now and nothing, nothing has worked liked word of mouth and show-it.ronhttps://www.blogger.com/profile/01533833598498300218noreply@blogger.com